Should you announce your format before they do?

Format wars, API standards, industry protocols: the worst outcome is a split market, and yet each side prefers its own standard to win. That combination has a name and a solution, and neither is obvious from staring at the market.

Operations Intermediate Game Theory Pro engine

After you install, this is the model to open.

Standards War: Which Format to Back?

  1. In your spreadsheet, click the Sortia icon in the strip of icons down the right-hand edge. No strip? Click the arrow at the bottom-right to open it. You can also use Extensions, then Sortia, then Open Sortia.
  2. Click Start from a template and put that name in the search box.
  3. Pick the card with that name and click Load this template. It arrives on a new tab with real numbers already in it.

This one runs on a Pro engine, and every free install includes five full-quality runs on your own numbers, shared across all five Pro engines rather than five for each. After that, Pro is $199/year.

The answer

What rational play looks like:

Equilibria
2 both match
Splitting
1 or 0 ruinous
Move first
+5 to you
Verdict
Coordination

There are two equilibria, one for each format, so the game is not about being clever: it is about which one you land on. The sequential analysis is the useful part. Committing publicly first is worth about 5 points to you, which is precisely why companies announce standards early, loudly, and with partners already lined up.

The model

A 2x2 payoff grid. Each cell holds both payoffs, yours then theirs, for one combination of choices.

Both back AYou 9 · Rival 7
Both back BYou 6 · Rival 9
Split (A vs B)You 1 · Rival 1
Split (B vs A)You 0 · Rival 0
Equilibriasolved

Once it is in your sheet

  1. The model arrives with real numbers in it and runs as it stands, so you can press the button first and understand it second.
  2. Change the numbers to yours. The sheet marks which cells are inputs and which hold formulas, and most labels carry a note explaining the row.
  3. Press the run button at the bottom of the panel. It is labeled for the tool you are in, and the result lands on its own tab, with a written reading of it beside the figures.

Never used Google Sheets? Start here goes the whole way, in seven steps, and assumes nothing.