More invitations, or more notice?

Eighteen events, two things you actually control, and one fitted line. Every hundred invitations is worth about 23 attendees and every extra day of notice is worth about 2.4, which turns a calendar argument into arithmetic.

Operations Starter Regression free

After you install, this is the model to open.

What Predicts Turnout?

  1. In your spreadsheet, click the Sortia icon in the strip of icons down the right-hand edge. No strip? Click the arrow at the bottom-right to open it. You can also use Extensions, then Sortia, then Open Sortia.
  2. Click Start from a template and put that name in the search box.
  3. Pick the card with that name and click Load this template. It arrives on a new tab with real numbers already in it.

The answer

What the fit says, with the interval around each lever:

R-squared
0.9670 standard error 10.76 people
Per 100 invitations
20 to 25 attendees
Per extra day of notice
1.7 to 3.1 attendees
Predictor correlation
0.079 two independent levers

At 42 cents an invitation, ten more attendees costs about $18 of list or about four extra days on the calendar, and the calendar is free. Two cautions the output makes visible. The intercept is -36.35, which is nonsense as a prediction and a fitting artefact, so only ask the model about the range it was fitted on: ask it for 5,000 invitations and it will answer, confidently and wrongly. And drop days of notice from the predictors and R-squared falls from 0.967 to 0.859, so lead time is worth about eleven points of explained variation on its own.

The model

Attendance in the first column, invitations sent and days of notice beside it. Both predictors were chosen because they are decisions rather than weather, so both coefficients are levers.

Events18
Predictorsinvitations sent, days of notice
Invitations range fitted700 to 1,400
Notice range fitted5 to 29 days
Coefficients and intervalscalculated

Once it is in your sheet

  1. The model arrives with real numbers in it and runs as it stands, so you can press the button first and understand it second.
  2. Change the numbers to yours. The sheet marks which cells are inputs and which hold formulas, and most labels carry a note explaining the row.
  3. Press the run button at the bottom of the panel. It is labeled for the tool you are in, and the result lands on its own tab, with a written reading of it beside the figures.

Never used Google Sheets? Start here goes the whole way, in seven steps, and assumes nothing.